Throughout my career, I have focused on building exceptional customer experiences, and ensuring that they are aligned to strategic objectives. I have evangelized the roles of Digital Marketing and CX, leading organizations with strategy and data-led insights that drive results year over year.
What I've been up to...
- Over 20 years of marketing leadership at some of the world’s most recognized brands including Coca-Cola, AT&T, and Verifone among others.
- 10 years agency experience, both as an agency owner and as a senior executive. Defined and built Experience Design as a practice from the ground up, focusing on the process, tools, and resources needed to grow and mentor a team of digital strategists, analysts, and UX/Creatives.
- Proven results crafting outcome driven brand strategies, customer experience, engagement, and marketing execution based on real insights
- Led marketing execution across all digital channels and platforms providing thousands of marketers and managers in the field with the tools, assets, and strategies to achieve engagement and drive growth, maintain alignment to brand standards, refine targeting, measure results and achieve strategic business objectives.
- Development of multiple Marketing Centers of Excellence providing best practices, training, tools, and resources to marketers across global organizations.
- Leadership experience within hierarchical, cross-functional, and entrepreneurial business units, allowing me to thrive within multiple organizational structures.
- B2B and B2C experience, deep industry expertise within CPG, FinTech, Hospitality, IOT, and the digital path to purchase.
- Product ownership across social, mobile, loyalty, and digital applications – with multi-year product roadmaps focused on growth, engagement, and vision.
- Continuous innovation in customer experience across emerging technologies such as chatbot and voice.
- Recognized as an industry thought leader, speaking frequently on a wide variety of marketing, digital, and social media topics – evangelism that I bring to every role.
- Certified in Agile Marketing methodology and process, providing me with a structure and methodology to lead and grow marketing organizations.
In short, I bring the subject matter expertise, leadership, and experience it takes to lead and build digital marketing and customer experiences for world class brands and organizations.