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Ask yourself…
Are my marketing goals aligned with my business goals?
Do we produce lots of marketing assets, but don’t know how each piece fits into the customer journey?
Can I explain the value of my marketing activity?
Am I effectively using all of my digital marketing channels?
My Specialty
Answering those questions
BUSINESS AND MARKETING ALIGNMENT
Well defined marketing and business objectives, KPIs, and identify the challenges faced for success.
PERSONAS
Recognize unique customer profiles, understand their Needs, Wants, and Desires - and identify roadblocks that prevent them from moving forward
CUSTOMER JOURNEY
Visualize your Customer’s Journey and each Customer Experience touchpoint along the acquisition funnel from Awareness to Advocacy
AGILE ACTION PLAN
Agile Marketing Plan to take advantage of immediate marketing opportunities
ROADMAP AND VISION
2-5 year roadmap allowing you to prioritize efforts for the most effective return on investment
ACTIVATION
Drive your digital marketing execution
Here is where I brag….just a little.
With over 20 years digital marketing leadership experience at companies like Coca-Cola, AT&T, and Verifone, I have spent my career crafting outcome driven brand and marketing strategies, by developing customer experiences that drive digital engagement.
I produce results that are tied to true strategic business objectives, not just marketing KPIs.